Former BCG Digital Ventures designer helping startups, Fortune 500 teams, and regulated industries transform operational complexity into intuitive digital products.
Product strategySystems thinkingEnterprise UXVenture building
A selection of product, UX, and digital design work across complex systems, e-commerce, and enterprise experiences.
Hi, I’m Brad. I help founders and product teams turn complex systems into products people actually enjoy using.
Over the past decade I’ve designed enterprise software, AI products, fintech platforms, and e-commerce experiences — from early-stage startups to Fortune 500 organizations.
My approach is simple: reduce complexity, build trust through clarity, and create products people can confidently use.
The best products aren't built by adding more. They're built by creating clarity — for users, stakeholders, and engineering teams.
Every design decision should make the product easier to understand.
Research before opinions.
Build scalable products, not isolated screens.
Good design creates alignment.
Test ideas before committing.
Success is measured by user impact — not output.
He somehow finds an elegant solution that strips away user friction while remaining legally compliant.
Brad understands highly regulated industries and simplifies complex, content-heavy experiences without sacrificing usability—making him an ideal partner for UX writers and cross-functional product teams.
You’ve seen how I simplify complexity, align teams, and design products that scale. If you’re building something meaningful, I’d love to help.
