Senior Product Designer · Strategist · Santa Monica, CA

Designing productsthat simplifycomplex systems.

Former BCG Digital Ventures designer helping startups, Fortune 500 teams, and regulated industries transform operational complexity into intuitive digital products.

Product strategySystems thinkingEnterprise UXVenture building

About

I don't just design interfaces,I design clarity.

Portrait of Brad La Pointe, Senior Product Designer based in Los Angeles
Brad La Pointe · Santa Monica, CA

Former BCG Digital Ventures designer partnering with founders and enterprise teams to turn ambiguity into products that ship.

Fintech, internal tools, AI, enterprise platforms — where strategy, systems, and craft have to meet in the same room. Ten years across venture, enterprise, and operations.

The best products help people move forward with clarity and confidence.

Career Highlights

A decade in product,an executive summary.

10+
Years designing digital products
Startup → Enterprise
5
Ventures launched
BCG X + venture teams
Fortune 500
Enterprise platforms shipped
Discovery → Launch
10×
Minimum client business growth
Strategy + design
BizJetJobs aviation hiring marketplace — connecting pilots with operators
AVIATION / HIRING MARKETPLACE

BizJetJobs

Reducing hiring friction for aviation professionals.

A modern hiring marketplace that connects aviation professionals with opportunities — making it faster, easier, and more transparent to find the right fit.

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Optos sustainability platform — carbon and energy dashboard on tablet
AI PLATFORM

Optos

Enterprise sustainability platform for operational intelligence.

An enterprise platform that turns fragmented sustainability data into operational intelligence teams can actually act on.

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Timberdoodle homeschool curriculum — homepage on laptop
EDUCATION · E-COMMERCE

Timberdoodle

Simplifying educational e-commerce for families.

A calmer, family-first educational storefront that helps parents plan and purchase a full year of curriculum with confidence.

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Orion advertising intelligence platform — campaign dashboard
ENTERPRISE SAAS

Orion

Designing the operating system for modern advertising intelligence.

A unified operating system for advertising teams — bringing planning, activation, and measurement into a single, intelligible surface.

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The Archive

Explore the fullbody of work.

  • Enterprise SaaS
  • AI
  • Healthcare
  • Government
  • Education
  • Fintech
  • Startups
  • Nonprofit
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How I Work

Strategy. Design.Leadership.

Three disciplines, one sequence — the way I move teams from ambition to launch.

01

Strategy

Framing the right bet before opening a canvas.

  • Product strategy
  • Discovery & framing
  • Roadmapping
  • Venture creation
02

Product Design

End-to-end design that ships and scales.

  • Experience design
  • Interaction design
  • Design systems
  • Enterprise UX
03

Leadership

Aligning teams, executives, and engineering.

  • Cross-functional leadership
  • Workshop facilitation
  • Stakeholder alignment
  • Coaching & hiring
Process
  1. 1Discover

    Learn the business, the user, and the wedge.

  2. 2Define

    Turn ambiguity into a decision teams can act on.

  3. 3Design

    Prototype, pressure-test, and refine the craft.

  4. 4Ship

    Land the product with measurable outcomes.

Known For

Six thingsI'm known for.

  1. 01Turning complexity into clarity
  2. 02Enterprise UX
  3. 03Product strategy
  4. 04Design systems
  5. 05Executive communication
  6. 06Shipping products that scale
Brad La Pointe, Senior Product Designer
Selected Endorsements

What collaborators saywhen the work is done.

He somehow finds an elegant solution that strips away user friction and is also legally compliant.
Natalie SaarSenior Content Manager, Capital Group
Thoughtful product planning helped us 10x our business.
David BurnsFounder & CEO, Magnitude of Change
Let's Connect

Ready to turn complexityinto clarity?

Looking for a Senior Product Designer who can navigate ambiguity, align teams, and ship products with measurable impact? I'm selectively available for senior IC roles, design leadership, and venture-stage partnerships.

Thank You

Thanks for exploringmy work.

Every project in this portfolio reflects one belief: thoughtful systems create better experiences — for people, products, and the businesses behind them.